Exercise 2 - Who is your ideal couple?

What couples do you like working with on elopements/adventure sessions?
What attitude do they have, and what are their hobbies?

You can think about a concrete client that you really enjoyed working with in the past or invent a client persona that you would like to work with in the future. Creating multiple client personas will help you to design distinctive & custom-tailored experiences in the future. As a result your experiences overall will appeal to a more diverse audience.

Examples for client personas:
– couple “super-independent”: very adventurous, confident and wants to organize most things by themselves,…
– couple “all-inclusive”: quite openminded obout itinerary/destinations/sceneries, need some guidance, happy about a lot of directly bookable extra services/to book the complete package; etc.)
– couple “eco-friendly”, etc…

What are your ideal client personas?
[BIG TEXTAREA] AC %CLIENTPERSONA%

CLIENT PERSONA 1 - [GIVE NAME]
- values & attitudes
- interests & hobbies
- wants & desires
- challenges & pain points

CLIENT PERSONA 2 - [GIVE NAME]
- values & attitudes
- interests & hobbies
- wants & desires
- challenges & pain points

CLIENT PERSONA 3 - [GIVE NAME]
- values & attitudes
- interests & hobbies
- wants & desires
- challenges & pain points